This paper investigates the size in bits of the LZ77 encoding, which is the most popular and efficient variant of the Lempel-Ziv encodings used in data compression. We prove that, for a wide natural class of variable-length encoders for LZ77 phrases, the size of the greedily constructed LZ77 encoding on constant alphabets is within a factor $O(\frac{\log n}{\log\log\log n})$ of the optimal LZ77 encoding, where $n$ is the length of the processed string. We describe a series of examples showing that, surprisingly, this bound is tight, thus improving both the previously known upper and lower bounds. Further, we obtain a more detailed bound $O(\min\{z, \frac{\log n}{\log\log z}\})$, which uses the number $z$ of phrases in the greedy LZ77 encoding as a parameter, and construct a series of examples showing that this bound is tight even for binary alphabet. We then investigate the problem on non-constant alphabets: we show that the known $O(\log n)$ bound is tight even for alphabets of logarithmic size, and provide tight bounds for some other important cases.