We develop and test a data-driven and area-based fast frequency control scheme, which rapidly redispatches inverter-based resources to compensate for local power imbalances within the bulk power system. The approach requires no explicit system model information, relying only on historical measurement sequences for the computation of control actions. Our technical approach fuses developments in low-gain estimator design and data-driven control to provide a model-free and practical solution for fast frequency control. Theoretical results and extensive simulation scenarios on a three area system are provided to support the approach.