The added value of Device-to-Device (D2D) communication amounts to an efficient content discovery mechanism that enables users to steer their requests toward the node most likely to satisfy them. In this paper, we address the implementation of content-centric routing in a D2D architecture for Android devices based on WiFi Direct, a protocol recently standardised by the Wi-Fi Alliance. After discussing the creation of multiple D2D groups, we introduce novel paradigms featuring intra- and inter-group bidirectional communication. We then present the primitives involved in content advertising and requesting among members of the multi-group network. Finally, we evaluate the performance of our architecture in a real testbed involving Android devices in different group configurations. We also compare the results against the ones achievable exploiting Bluetooth technologies.